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Ritika Utmani

Planting a seed for sustainability

How often do we look for incentives to make any sustainable decision or investment? If a 'seed for sustainability' is planted in known or unknown territory, generally, our first reaction is, 'how will this investment benefit me'? This statement can often put an end to interesting innovations, even before they begin! With the current scenario (where sustainability is top priority) though, we cannot afford to shun out sustainable approaches as easily, simply because they have not been as straightforward as current ways we are accustomed to living. Thus, because of this very nature of our approach to affairs, and the......

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